Solo Stove's campaign with Snoop Dogg has failed to increase the company's sales, according to the company. The marketing campaign has generated millions of views across social media channels. - The campaign, shown during the holiday season, sparked consumer interest by having Snoop Dogg post a cryptic photo saying he had "quit smoke." - The witty campaign referred to the rapper's famous preference for marijuana and quickly became viral. - Later, it was revealed that Snoop Dogg had partnered with Solo Stove to market its smokeless fire pits. - In its most recent financial report, the company stated that the online campaign successfully generated awareness around its product but has failed to grow sales. - The full-year revenue for the company is expected to stand at $500M, less the previous $540M estimate. #Marketing & Growth